Your partner for digital transformation of business processes in the automotive industry - Briefd

“Your partner for digital transformation of business processes in the automotive industry.”


Digitalization and optimization of business processes

“We strive to build a recognized and trustworthy company, forming a digital hub for best practices by bringing together experts in automotive and IT industry with the sole purpose of creating the best digital business experience.”

Marin Vladović, CEO and Partner

We are helping the key players in the automotive industry simplify their work processes, improve their operations and elevate the user experience for their customers, as well as employees through intelligent solutions.

We are actively promoting and encouraging the simplification of doing business through digitalization.

The Briefd team is developing and designing web platforms, which help you digitize your business processes, with exceptional drive and commitment. In addition, we provide digital marketing services, bringing the knowledge and insights gained also in the e-commerce sector into the automotive industry.


Platform Logo

Digital solution for improved used-car sales

Simplify your business operations and increase your sales with our digital platform by connecting you to your customers.

Platform Logo

Showcase your cars where your customers are

Improve brand awareness and accelerate the sale of your vehicles through utilizing new digital sales channels.



“We are realizing that the new digital reality is rapidly changing traditional business practices of selling and purchasing vehicles. At Briefd we embrace the digital transformation, as a new element of the endless change and evolution. Our agility, vast experiences from the automotive, IT and e-commerce industries, and broad network of partners provides us with means for rapid development of tools for coping with the future.”

Jan Mrhar, IT consultant and partner

Briefd is a startup company that combines 15-years of experience of creative experts from fields of digital marketing and e-commerce, software development, business process optimization, and automotive industry.

We are developing modern digital products and software solutions for car dealers and their integration partners, all the way from the purchasing department and logistics to insurance, financing and guarantees for the end customer.

We are here for you. Let’s embark on a journey of digital transformation in the automotive industry, standardized and unified business operations and user-friendly vehicle purchases, together.

Marin Vladović
CEO and Partner

An exceptional leader with a growth mindset and over ten years of experience in digital product development. After more than 5-year experience in leading the largest regional platform for price comparison ( and, he decided to direct his passion and knowledge into the strategic development of digital solutions for the automotive industry.

Željko Radilović
Advisor and Investor

Ritch entrepreneurial spirit and long-term experiences in a multicultural environment in auto-industry reflect in connections with customers from over 20 countries. Focused on digitalization and optimization of business. As a strategic advisor and investor, he is of great value to many projects and start-ups. High empathic skills enable him to communicate and connect on a high level, which contributes to decision making and business growth. His empathy and compassion are also shown in his yearly donations to vulnerable socioeconomic groups and individuals.

Jan Mrhar
Advisor and Partner

Experienced, devoted team and IT development leader with nearly 10 years of experience from the automotive world. Bravely pursuing new technologies and IT solutions. His passion and time are spread in various additional freelance projects. With exceptional people feeling he enjoys the roles of leader, mentor, and IT genius.

Samo Pavlovič
Chief Business Developer

Goal-oriented leader, with a keen ability for analyzing and finding a deeper purpose in business processes as well as people. His value lies in great determination. Through listening and cooperation he always tries his best to find solutions and help clients or co-workers. Susceptible for innovation and research, he is not afraid of changes due to his focus on his deep inner behavior. He works and strives for business and personal integrity.

Luka Kragelj
Chief Marketing Officer

Goal-oriented marketing strategist, experienced in the automotive field, and product development. By keeping a close eye and following the latest marketing trends he has improved his marketing knowledge and skills tremendously in the last 3 years. His contribution to the firm is shown in up to date and successful marketing strategies.

Marco Muhrer-Schwaiger

Capable, creative, strategic, process-, and team-oriented veteran in the fields of international business development, marketing and sales, in various industries, from IT to Healhtcare.with a dynamic outlook on life. Strong interpersonal skills, with the ability to interface with individuals at all levels. He has strong talents in creating, developing, and producing communication and marketing pieces to a wide range of audiences. He solves complex problems systematically and rationally with a touch of creativity. "My versatile experience in various fields and industries has allowed me to develop exceptional skills in thinking on my feet, community outreach, and innovative commercial approach in international and intercultural business and relations."

Nino Kozil
Sales representative for the Croatian market & Auction Manager

A pro-active sales professional with over eight years’ experience in sales and implementing new software solutions in automotive industry business environment. By learning constantly and hitting targets consistently, he has develop a valuable and transferable skill set which can be applied to new business challenges presented to him.

Vid Pregelj
Digital marketing specialist

Young and creative market enthusiast. His value can be recognized in content creation, copywriting, and marketing trends research. His strong fields are empathy and great communication skills.

Blaž Zagorec
Project manager

Proactive and precise project manager whose detail-oriented analytic thinking makes our company run like a well-oiled machine. No tasks and assignments get lost in the bureaucratic wheels and Briefd goals always stay true. With 4 years of experience in the IT sector, his leadership skills are augmented with broad knowledge in the technology field.

Nik Strozak
Back-end developer

Tomaž Kavčič
Community manager

Content creator with several years of experience in creative writing, communication, and social media management. His best quality is the ability to extract the gist of however long text and turn it to blog post, mail, or social media post form, which is sure to captivate its target audience.

Aljaž Urbanc
Growth Product Manager

After more than ten years of earning experience in sales and marketing leadership functions and brand building in international environments, he now dedicates all his energy to creating value for users. His responsibilities include a strategic approach to the company's growth through product development, marketing activities, brand positioning, and sales process optimization.

Rok Rode

Economist by education, creative and artist at heart. He decided to follow the path of design 10 years ago, and gained extensive experience in the field of digital product design in three marketing agencies. By working on various projects in various industries, he gained valuable knowledge and experience on how to create a good user experience, especially in the area of ​​websites, stores and applications.

Meet the business partners who are assisting us in development of our products and services

“We are looking forward to new integrations and partnerships. Our understanding of combining various verticals, developing synergies, increasing the market value, and leveraging financial power encourage us to expand across Balkans, as well as Central, and East Europe.”

Marin Vladović, CEO and Partner

With Briefd d.o.o., we provide car dealers within the online platform AutoBrief, a quick, easy and affordable offer of end- customers financing through financial leasing and car insurance arrangements, easily at your selected car dealers.

Andrej Pucer, CEO

Become our partner and play a part in our common success-story.